Electrical contractor · Fairbanks, Alaska
AC Electrical Contractors website
An electrical contractor whose site had to make services, coverage area and getting a quote unmistakable.
Case study
The problem, and the fix
The "before" problem
The legacy site suffered from sluggish loading speeds, unreadable text blocks, and zero clear calls to action above the fold. Homeowners searching for emergency repairs on mobile devices faced high bounce rates because contact numbers and quote forms were buried.
The A&L Designs fix
- Performance upgrade: Optimized code architecture to achieve an A-grade loading speed score, loading in under 1 second on mobile devices.
- Conversion infrastructure: Placed a high-contrast click-to-call phone number and an instant quote calculator directly in the main viewport.
- Trust signals: Added verified 5.0-star Google rating badges, 24/7 emergency dispatch indicators, and licensing credentials right at the top.
The result
Eliminated mobile bounce friction, turning high-intent local search traffic into instant emergency service calls.
Before & after
The old site vs. the new one
AC Electrical Contractors
Denver, CO
The brief
What this site had to do
Trades searches are urgent. Someone with a panel problem wants to know you handle it, you cover their area, and how fast they can reach you — in about ten seconds.
So the site leads with the work, the area served, and one obvious way to start a quote, rather than a paragraph about the company's history.
What was built
Everything on the finished site
Service breakdown for residential, commercial and service calls
Service-area section naming the towns covered
Quick quote request that opens in place instead of dumping people at the bottom of the page
Project photos as proof of finished work
Fast, mobile-first pages built for job-site signal
Structured data tying the business to its Fairbanks location
Your turn
Want this for your business?
Same process every time: an engineered build for your market, a clear quote, and a site you own outright. Tell me about the business and I'll get started.