A&L Designs
Free preview. Built before you pay.

Web design forLocal businessBuilt first. Paid after.

Live in 72 hours. Yours to own. Built to turn searches into customers.

The studio that builds your website before you pay for it — for restaurants, trades, auto shops, and every local business that gets Googled before it gets chosen.

Selected work

C&J's Drive In logoAlex's Mobile Detailing logoAK Burger Zone logoGreen's Bar & Grill logoNorthline Electric logoPronto Pasta logoBoreal Roofing Co. logoNorthline Contracting logoOzzy Plumbing logoNorthline Electric logoPronto Pasta logoBoreal Roofing Co. logoNorthline Contracting logoOzzy Plumbing logoC&J's Drive In logoAlex's Mobile Detailing logoAK Burger Zone logoGreen's Bar & Grill logoNorthline Contracting logoOzzy Plumbing logoC&J's Drive In logoAlex's Mobile Detailing logoAK Burger Zone logoGreen's Bar & Grill logoNorthline Electric logoPronto Pasta logoBoreal Roofing Co. logo

What you get

Everything you need. One flat fee.

No subscriptions to build the site. No surprises. No asterisks.

Custom Design

Mobile-First

Lead Forms

Local SEO

Analytics Installed

Copy & Photos Handled

You Own It

72-Hour Preview

How it works

Four steps. Zero guesswork.

From a text message to a live site in under a week.

01

Send your business name

Takes 60 seconds. Your business name and what you do. That's the whole ask.

02

I build your real homepage

Not a mockup. Not a template with your logo on it. The actual site, on a live link.

03

You look at it in 72 hours

Free, private, and no deposit. Open it on your phone, send it to your partner, sleep on it.

04

You decide

Love it, we get started — 50% to begin and 50% on delivery. Don't, you owe nothing.

60-second form. Built first, paid after.

Local business web design

Web design that turns searches into phone calls.

A&L Designs is a one-person studio built around a single outcome — more calls from the customers already searching for what you do. Most local businesses don't lose customers because the work is bad. They lose them because somebody with a faster, cleaner website showed up first and looked more established. Every site I build is designed from scratch, mobile-first, and structured so Google can actually read it, index it, and rank it for the searches that turn into paying customers.

Whether you're running one food truck or three locations, the website is the difference between getting found and getting skipped. I handle the design, the copy, the local SEO, and the lead capture, then hand you the keys. You own the site outright — no rented platform, no contract, nothing holding your domain hostage.

Pronto Pasta website

Pronto Pasta

Restaurant · Fairbanks, AK

A real build — live, mobile-first, and ranking.

Website design that ranks locally

Ranking isn't luck. Every build includes the technical foundation template builders skip — clean semantic HTML, fast load times, LocalBusiness schema, XML sitemaps, and service-area pages targeting the exact "near me" searches your customers actually type. I submit your site to Google Search Console and connect your Google Business Profile so it gets indexed and starts showing up in local results instead of sitting invisible.

One flat fee, and you own it

Plenty of marketers will rent you a website for a monthly fee, forever, and you never own a thing. I charge one flat fee once, build the site, and hand it to you. Your domain stays in your name. There's an optional Hosting & Care plan if you'd rather not think about backups and uptime — but it's optional, you can cancel it, and canceling it doesn't take your site down. That's the difference between a service and a leash.

Boreal Roofing Co. website

Built to own — not rented from a page builder.

Why local businesses outgrow Wix, Squarespace, and GoDaddy

Drag-and-drop builders feel cheap right up until you add up what they actually cost. The subscription never ends, the templates load slowly and look like every other business in town running the same theme, and the platform owns the lock-in — try to leave and the site disappears. Worse, most DIY sites were never set up to rank, so they sit invisible while the bill renews every month.

When you hire someone to build it properly, you get a site tuned to your business, your service area, and the customers you actually want — plus the on-page SEO and schema that template builders bury or skip entirely. You stop renting and start owning. One flat fee, a site that loads fast and ranks, and a person who picks up the phone when you need something changed. For most businesses, it pays for itself with the first customer it brings in.

Web design for every kind of local business

I've built for food, trades, and service businesses, and the buying psychology is different for every one. Somebody vetting a roofer wants storm-damage proof. Somebody choosing a restaurant wants the menu readable in three seconds on a phone. Somebody booking a detail wants to see the before-and-afters. The layout, copy, and service pages get tuned to how your specific customers actually decide.

The standard

What you get from every build

The same standard goes into every site, whether you're opening next month or replacing something slow that stopped getting calls years ago.

Custom design, never a template

Every site I build is designed from scratch — not a recycled Wix or Squarespace theme with your logo dropped in the corner. That means a faster, cleaner site that looks like the established operation you are, and doesn't look like the other four businesses in town running the same drag-and-drop template.

You see it before you pay

I build your real homepage first, put it on a live link, and send it to you before any money changes hands. If it's right, we finish the site. If it isn't, you owe nothing and we both move on. Nobody else in your market will show you the finished product before asking for a deposit.

Built to get you called

Looking good isn't the job. Every page is built to turn a visitor into a phone call — a number that follows them down the screen on mobile, forms short enough to finish standing in a parking lot, and the proof a customer needs placed exactly where they decide. Every lead hits your phone and your inbox the second someone submits.

Alex Emers, founder of A&L Designs

About the founder

You're hiring the person who actually builds it.

There's no account manager here. You text me, I build your site, and I'm the one who picks up two years from now.

I build the site before I ask for money because I'd rather show you than pitch you. It's a strange way to run a business and it means I spend evenings building things nobody has paid for yet. It also means every client I've taken on saw exactly what they were buying before they spent a dollar, and none of them have had a surprise.

Based in Fairbanks, AlaskaWorking with local businesses nationwide

Alex Emers

Web design by industry

Web design tuned to your business.

I don't hand you a generic template. Every build is shaped around how your customers actually search and book. Pick your industry to see what I build for it.

Frequently asked questions.

No hidden fees. No agency speak. Straight answers.

A custom-designed multi-page site: design, copy, photo sourcing and cleanup, mobile-first build, click-to-call and lead forms, local SEO setup, analytics, and launch on your own domain. One flat fee, paid 50% to begin and 50% on delivery — after you've already seen the site.
I take a limited number of builds each month.

Ready to see your site?

Send your business name. Your preview is live in 72 hours. No deposit, no contract, no obligation.

60-second form·Built first, paid after·Free preview first

How it works

Built first. Paid after.

One flat, one-time fee

Live in

72 hours

Everything included.

  • Custom design, never a template
  • Mobile-first build
  • Click-to-call and lead forms
  • Local SEO setup
  • Analytics installed
  • Copy and photos handled
  • Free 72-hour preview
  • You own it outright

Optional: Hosting & Care Plan — Hosting, SSL, daily backups, security monitoring, uptime alerts, same-day edits, and a 24-hour restoration guarantee. Entirely optional. Cancel anytime and your site stays live and stays yours. See plan details →